Target customers will need you to hold their hands more firmly in the short term, even though your service quality has remained constant. Keep up communications so your guest relationship is strong when recovery kicks in. More on this from Harvard Business http://tinyurl.com/ca2u6m

The most important investment a hotel can make after a large event is $.42. For the same reasons we all send out Holidays cards every year and birthday cards, who doesn’t like to get something from Direct Mail. Direct mail increases guest loyalty and satisfaction while letting them read and relive their experiences at your wonderful property. With technology all around us from blackberries to email to text messaging - direct mail is the only form of marketing which is still yet personalized and has the biggest impact.