More and more travel companies are using Twitter now. Some are using it to engage customers and build connections. Others have not cracked the code. The secret is to provide value and interest–like fielding customer issues, inviting friends to webinars, promoting travel offers or more. Check out some of the best travel Twitter-ers….http://tinyurl.com/qx9m7w

Your online press releases can be one of the best tools for building content relevance for your website and linking.  Each press release should have keywords optimized or linked back to your website.  For example, key words like “luxury London hotel” should link directly back to your About Us page on your website.  Link hotel descriptions, target audiences, packages, etc.  The links will help your hotel rank higher on Google searches.

Target customers will need you to hold their hands more firmly in the short term, even though your service quality has remained constant. Keep up communications so your guest relationship is strong when recovery kicks in. More on this from Harvard Business http://tinyurl.com/ca2u6m